website : www.midisparks.com
the idea is to find images that go with selected audio clips. the theory is that looking at the image while listening to some well chosen music deepens the experience of the image and motivates the viewer to click over to the artist’s selling site.
arguably the choice of appropriate music is highly subjective. arguably, also, if you are making a serious effort to convey the experience, say, of a scene of mourning, you are unlikely to choose circus music. in the tanya, a great work of Jewish mystical thought, we learn about concentric rings of truth. although you can say that the innermost ring is the ultimate truth, nevertheless, at the levels of the outer rings, the “truth” of that level is valid. such is the logic of well chosen music for art. if meaningful effort goes into the choice, there will be a ring of truth to engage the viewer.
the website serves as the laboratory for the creative process in several ways. most importantly, it serves as a vehicle to share work. recognition is important. we need validation. a sense that what we create has meaning not only for us, but in fact has meaning for others as well. even for the lone wolf, who has little interest in communal life, this sense that there is a community of interest, at least a potential community of interest, creates a sense of connection in the artist with something outside of himself. art after all is not meant to be locked in closets or in computers – it is meant to be shared – to generate emotional response in human beings. the moments of sharing, of feedback, are ultimately what the artist lives for. certainly not monetary compensation.