Creative Process: marketing

16 Sep

zero hits is getting our Composer of Music for art down.  She posts blog after blog which nobody reads.  So she feels like hanging it up.  Zero hits means that her website is completely off the world’s radar screen and she has no sense whatsoever that she has a product that is compelling and interesting and could take.  If we are evaluating ourselves regularly based on the amount of approval being given to us by the world, we are doomed to endless dissatisfaction and frustration.  Even if the world sings our praises daily, it will not be enough for us.  There will be some bigger prize of recognition that we have not yet attained.  if we are primarily concerned with the quality of our daily process, and with valuing that process, we can be happy when the recognition comes, because it validates for us what is really important – engaging creatively on a daily basis.

so it is a fine line.  without any validation whatsoever, there might be room for real doubt concerning the process itself.  in other words, a functional creative process, almost by definition, is tapping into a kind of universal Truth, a pool of meaning in the world which some people are going to relate to and respond to.  If nobody is relating or responding whatsoever, then maybe the process itself needs an overhaul.  if only a few people respond, it is a response nonetheless.  the meager response could be nothing more than poor marketing – and marketing is a whole different set of skills which needs to be cultivated.

any validation suggests there is a market.  there are a lot of people out there in cyberspace – you just need to identify who the folks are and build awareness.

and don’t be intimidated by the hard work of marketing.  in fact, one aspect of marketing, social networking, can grow directly out of your creative work – especially out of the important component of seeking feedback on your work.  seeking feedback naturally builds awareness – a critical component of your marketing program.

at the end of the day – it may be that only a handful hear your voice, see your vision, comprehend your idea.  that can be enough.  for your ultimate satisfaction is tuning in to your own creative power and your partnership with the Creator.  My tradition teaches that saving one life is like saving the entire world.  Recognize the inherent value in your process, and the value to the world of an individual in balance, offering his balance every day as an anchor to others, whether it be through your creative works or just the positive force of your personality.

recognize and celebrate your unique gifts and influence.  everything else will be gravy.

spark on


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Posted by on September 16, 2011 in creative process


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