A funny thing happened recently. After hitting my head against the wall for about 3 weeks trying to get my website pages indexed on Yahoo! and Bing – miracle of miracles – SUCCESS. But as was said in Spiderman 1, “With great success (actually being searchable on the internet) comes great responsibility.
So what does that profound introduction have to do with the price of fish? Well, maybe not too much to do with the price of fish – but perhaps with the price of time. For the implication of being searchable on Yahoo! and Bing, with the somewhat stricter criteria for indexing of pages associated with these search engines, implies that my website is functional, that optimization is working, and that the site could in fact be competitive.
When a business starts working, there is an energy which kicks in, called momentum. The opportunities are coming fast and furious. Artists are excited about showing on the site. Composers are excited about writing for the site. Art shoppers are starting to become aware of the site. In order to satisfy the expectations of the artists and composers – my customers, the site needs to drive significant traffic through to the artist selling sites, and secondarily to composer sites.
In order to grab this opportunity – this technical acceptance of the site by the search engines, and this recognition by customers of the website’s potential to drive traffic to their own sites, we need to build up content aggressively.
There is a time for reflective work, for allowing projects and concepts to evolve slowly, thoughtfully. There is important personal growth and a richness in the final project that comes from the reflective, slower-paced project cycle. But when opportunity is knocking, when the window is open, it is a not a time for reflection.
Now is the time to take tried and true methods of production, of marketing, and apply them aggressively. Keep moving. Believe in everything you have learned and go for multiple iterations of the tried and true. Let yourself be caught up in the momentum of success. Let yourself not need to think, to reflect, quite so much. Produce, produce. There is also a specialness, a power that is found in spontaneity. Believe in everything you have learned and produce!