This morning our Composer of Music for Art is basking in the sunshine of a 4th of July holiday – a wonderful opportunity to delve more deeply into her writing, into her website. She was up this morning, as usual, well before the sun. And after a lovely cup of coffee and a visit at the riverfront gas station with her dear friend, Zack, the technologically savvy clerk, she returned to Deuce, and then to her beloved website.
The website has been the focus of her creative efforts these days. The underlying goal of the updates she has been implementing are to increase the capacity of the website for new content, to add a resource page for artists, and to further enhance the search engine optimization (SEO) of existing content.
Increasing capacity on the site has largely been an exercise in rethinking site organization. In the early days of the site, there was barely enough content to argue for two or three pages of art, each with a simple, very general categorization – Nature Art, Space Art, Fantasy Art. And each of these pages was a menu choice in the website navigation bar.
But as content grew, the need for additional subject pages grew as well. This was true for two reasons. The first was the discovery of a natural limit to the amount of effective optimization possible on a discreet webpage. The second reason was that the categories were inadequate to the new content. Also, as the number of pages increased, it became impractical to make each page a menu choice on the navigation bar.
Our Composer of Art had reached a rather obvious point in her process where some fundamental organizational work was required. The solution to the problem in this case was to establish a new page, called “Galleries“, where all the available webpages could be attractively displayed as links, using a sample from each page. The impact of this simple bit of re-organization will be to facilitate the addition of new content on the website in a searchable and optimizable way. The spilloff from this organizational work was to take best sitebuilding practices learned most recently, and especially in creating the new “Galleries” page, and to apply these practices to older areas of the site. The site, overall then, benefitted in terms of uniformity, both visually and in underlying coding.
Some creative problems – roadblocks, barriers, stumbling blocks, decision making, technical limitations – can be at least partially addressed by taking a few steps back from the project and problem at hand, and re-evaluating the overall organization of our project, even of our approach to work. If we are working a “big” idea on a “small” canvas, we may find the quality of our decision-making is compromised, and as a result our work is not developing as planned. On the other hand, some simple re-organization can result in unanticipated new avenues of opportunity becoming available in terms of the range of creative choices now available to us.
Most days, you will take the baby steps that gently move projects forward. But on these lazy, sunny holidays, avail yourself the opportunity for critical thought about how the project and general work practice is organized. Go ahead and take on something a little bigger – a re-organization of some sort. Stir things up a bit. Be prepared to take a few days of “baby steps” to fine tune the implementation of your new approch. And then enjoy the rewards of that “larger” canvas for your creative work – a wider range of creative decision options available to you – a more effective technique – a more powerful and focused creative expression.
Your work is looking good!