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Photo Prints Step out of Cyberspace the Hard Way

28 Jun

Most creative folks experience some heightened level of intensity as they enter the final lap of a project. This is an exhilarating point in the creative process. The creative drive is fully harnessed, the mind is in overdrive.  A lot gets done in a concentrated amount of time.  A lot of energy is expended. We need to recover emotionally and physically from this intensity of the creative end-game.  That state of recovery can be sweet and productive in and of itself.  When we resist the need for recovery, we find ourselves running around in circles.

Lolita and Deuce, mascots of the Midisparks Art Sales website, learned this lesson firsthand recently in the course of preparing a vendor booth for the Wildcat Ridge Music and Wine Festival. This after having convinced webmaster Dan of the value in taking the photo prints product out of cyberspace and into the real world.

There were three main focus areas of the preparation, all of which were new territory for our enterprising team. There was the physical preparation – the matter of a tent and an installation inside the tent on which to present the art prints. Physical inventory had to be accumulated and priced. A point-of-sale payment system had to be implemented and tested.  Art prints had to be framed.

Over a busy period of about 30 days, one problem after another was tackled.  The tent was set up in the backyard. Test purchases were made with the point-of-sale payment system. Inventory was accumulated, priced, framed.  Endless details kept Lolita and Deuce in high gear from morning until night.

The day of the festival arrived.  All the gear and art was loaded up in a rented van. Bursting with anticipation, our vampiress and her faithful canine arrived at the vendor alley to set up. Stakes were pounded in. Sandbags were secured. A final panel was upholstered. The art was hung, the cards pinned to the display. They tested the payment system. They even found time to help a neighbor put up a tent. Then, it was done.

But Lolita and Deuce were not done!  They were not ready for this moment of completion, for this opportunity for sweet recovery.  Lolita was so wound up she reverted into a bat and was bouncing off the trusses of the tent!   Deuce was uncontrollably humping the greeting card stand. The work was done but they couldn’t stop moving!

Lolita hanging from the trusses

It took an hour to get Lolita down from the top of the tent

Fortunately there were not too many interested attendees at this festival. Otherwise, there would have been nobody to greet them at the Midisparks Art Sales booth except a frantic bat and a sexually disfunctional Spaniel. After about an hour, however, Lolita became Lolita again and settled into the beach chair. Deuce took a bottle of water provided by the grateful nextdoor neighboor. They finally chilled. Wow! This is great! Nothing to do now but smile and greet prospective customers! Wow! How easy! How fun!  Next event they will surely transition more smoothly into sweet recovery mode, to their benefit and to the benefit of their customers.

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Posted by on June 28, 2016 in creative process

 

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